Meet the pros

I led the art direction and design execution for City Beach’s “Meet The Pro’s” activation in collaboration with the Quiksilver and Boost Mobile Pro for the World Surf League. I developed the full creative identity for the campaign and produced all digital assets across organic social and web. The event, held at Pacific Fair, brought more than 3,000 fans together to meet their favourite pro surfers and was supported by a cohesive visual system across both digital promotion and physical activation.